Built by an artist, for artists.

Why PreDrop exists

Most independent electronic-music artists are paying for at least four tools whose data never crosses. Dropbox or Google Drive to host and share lossless demos. Linktree for an artist link-in-bio page. Push.fm or Linkfire for the smart URLs that route fans from a release announcement to Spotify or Apple Music. A spreadsheet — or a Notion database, or a piece of paper — to track every track they own with BPM, key, energy level, and which gig it's cued up for. Each tool was built for a generic creator. None of them understands music. None of them talks to the others.

PreDrop exists to consolidate that stack into a single platform that knows what BPM, LUFS, and Camelot notation mean. One upload powers the lossless host, the share link, the artist page, and the demo pitch — because everything lives in the same record. The pitch isn't feature parity with four other tools. It's that the four-tool workflow shouldn't have existed in the first place.

Who built it: Tal Assif

I'm Tal Assif, founder of PreDrop. I've spent the last decade somewhere at the intersection of growth marketing and the creator economy, and the last four years at the centre of the trance and electronic music scene in Israel.

In 2017 I joined StreamElements as employee #1. Over the next eight years I founded the Creator Success function and scaled it from zero to a team of more than twenty, built the company's performance marketing engine across Twitch, YouTube, and Meta with a quarterly budget of $6M, and most recently led growth and content marketing — leading three global teams producing one-hundred-plus creator-led creatives every month. The throughline of that decade is the same problem I now spend my evenings on: creators are running businesses with tools that weren't built for them.

In parallel, in 2022, I co-founded Track Trip — Israel's largest trance music podcast. We're past 94 episodes, with a 600-plus active WhatsApp community and distribution across Spotify, Apple Music, YouTube, and TikTok. I built the entire tracktrip.co.il property myself as a beginner developer — voting systems, admin dashboards, artist profile pages, weekly content automation, a WhatsApp bot, and a YouTube API integration. That work taught me to ship product, and the podcast itself put me in direct relationships with artists, labels, and agents across the global trance and electronic music industry.

PreDrop is the project at the intersection of those two tracks. The growth-marketing operator who has spent a decade watching creators build businesses on disconnected tools, married to the music-industry insider who hosts a podcast that gets demos every week from independent producers — and who keeps seeing the same five technical problems that get those demos passed over before anyone has even listened to the music.

Before StreamElements I worked across payments and merchant integrations as a sales engineer at 2Checkout/Verifone and a pre-sales engineer at Splitit, with five years of customer success and pre-sales at BlueSnap. Hebrew is my native language; I'm fluent in English. I'm based in Hod HaSharon, Israel.

What we're building

PreDrop is in soft launch. The platform today covers the core of the four-tool stack: a music-native lossless library built on Cloudflare R2, automatic audio analysis (BPM, key with Camelot notation, LUFS, true peak, waveform), the Flight Score quality grade calculated client-side from your audio, custom artist pages with verified Spotify integration, smart links (Magic Links) that resolve via ISRC across every major streaming service, and demo sharing tracked end-to-end.

The product roadmap is shaped by what artists from the Track Trip community keep asking for. Better collaboration workflows for split tracks. Deeper analytics on which demos landed and which didn't. Tighter integration with the tools artists actually use upstream (DAWs, mastering services) and downstream (distributors, royalty collection). Every release is informed by a pool of working independent producers who use PreDrop on their own tracks and tell us what's missing.

The thing PreDrop isn't — and won't become — is a distributor. DistroKid, LANDR, Amuse, TuneCore, and Symphonic do that job, and they do it well. PreDrop sits upstream and around them: where you live before, during, and after a release. The two halves of the workflow are complementary, and PreDrop's job is the half that has been fragmented across four tools for the last decade.

Get in touch

For product questions, support, or feedback, write us at support@predrop.io. For partnership and label-pitch conversations, tal@predrop.io reaches me directly. For everything else, including the fastest way to follow what we're shipping, find us on X and Instagram.

If you're an independent electronic music artist — especially in trance, melodic techno, progressive, or any of their adjacent worlds — and you've been hacking your way through the four-tool workflow, this is the place that consolidates it. Try PreDrop free.